The grass-roots drive of industry executives to focus the nation's attention on construction safety has grown by leaps and bounds. Safety Week 2015, celebrated on May 3-8, kicked off in New York City with declarations from company leaders who are taking the time to express their care and concern.

"It's about good procedure and process; good culture; training, training training; and visible leadership that you see here today," says Richard Cavallaro, CEO of Skanska USA Inc. Two groups dedicated to an industry-wide safety transformation—the Construction Industry Safety Initiative and the Incident and Injury-Free Executive Forum—launched the program last year. This year, 44 industry firms have joined the movement as official sponsors. Participating companies have daily activities on their jobstes, extra training and celebrations.